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From Paper to Platform: How Silva Screenprinting Modernized Operations and Entered New Markets on their way to 10x revenue

Client Partner Overview

A family-owned and operated business, Silva Screenprinting has been a leader in the apparel decoration and fashion industry for over 25 years. Offering screenprinting and embroidery services, with a team of 30 employees, Silva has built a strong foundation but recognized the need to evolve their operations and sales approach to support long-term growth.

The Challenge

Like many family-owned businesses, Silva Screenprinting had built its reputation on quality and strong customer relationships. As the business grew, they identified opportunities to streamline their operations and increase efficiency, particularly in their production process, which was still paper-based. Silva knew that by adopting a more efficient, technology-driven system, they could reduce production errors and create smoother workflows, ultimately positioning the company for future growth.

On the sales side, the CEO had been the driving force behind the company’s success. However, Silva recognized that developing a formalized sales process and team would accelerate growth, allowing them to capture new opportunities in emerging markets. By systemizing lead generation and building a structured sales organization, they would be able to scale more effectively and position the business for sustained success.

Proactively seeking to modernize both their operations and sales approach, Silva Screenprinting connected with Sketch To Growth to implement the right systems and strategies to support their goals.

How We Helped

Silva's leadership connected with Sketch To Growth for strategic guidance and leadership across technology and sales.

Sketch To Growth’s Engagement Included:

Sketch To Growth led the development of the Silva Management System (SMS), a software platform designed to streamline and automate operations. SMS included:

•A management portal for tracking purchase orders (POs) and work orders, giving the back office greater control over production.

•A tablet-based operations portal for the production team, providing a clear and structured workflow for work orders from pre-production through to shipping, which helped improve accuracy and efficiency.

•A customer portal allowing clients to track their orders in real time, offering greater transparency and enhancing the customer experience.

In parallel, Sketch To Growth worked closely with Silva to reimagine their brand and build a comprehensive lead generation and sales playbook. This included:

•A lead generation playbook targeting key industry personas to drive growth and capture new opportunities.

•A sales playbook designed to support the development of a scalable sales organization, enabling Silva to grow their team and expand into new markets.

Major Actions Taken

To empower Silva for their next transition, Sketch To Growth executed several strategic initiatives:

Conducting in-depth interviews with Silva’s leadership and staff, Sketch To Growth identified key operational processes that were ripe for automation. By capturing the nuances of their workflow, the team designed the Silva Management System (SMS), a platform that digitized their operations from purchase orders to production and quality control.

Sketch To Growth assembled and managed a team of designers, database engineers, and software developers to build SMS. The system was designed to support end-to-end production, ensuring quality and reducing errors through a structured workflow that covered pre-production, production, and shipping stages.

To support sales growth, Sketch To Growth conducted extensive market research and worked with Silva to develop a comprehensive brand strategy aligned with their vision for expansion. This also involved repositioning Silva’s offerings to capture new markets, previously servicable. 

Sketch To Growth developed an end-to-end lead generation playbook tailored to specific industry personas. This was followed by the creation of a robust sales playbook aimed at systemizing Silva’s sales process, enabling the company to scale and capture significant market share.

Results And Impact

To empower Silva for their next transition, Sketch To Growth executed several strategic initiatives:

The launch of SMS 1.0 streamlines operations, reducing production errors and creating a more efficient workflow. This improvement allows Silva to operate at a higher level of accuracy and efficiency, setting the stage for scalable growth. The system empowers the production team with real-time data and transparency, minimizing costly mistakes and enhancing overall productivity.

Silva unlocked new opportunities in previously unserviceable markets. With the SMS platform enabling greater flexibility and efficiency, Silva is able to enter fast-growing markets and deliver quality results while capitalizing on new revenue streams.

Silva is now on track to establish a fully operationalized sales process. The hiring and training of account executives are underway, and the newly developed sales playbook is designed to drive consistent growth. This formalized sales structure will allow the company to expand its reach, generate new leads, and close deals more efficiently.

With the introduction of the real-time customer portal, Silva’s clients can now track their orders in real time, providing them with greater visibility and control over their orders. This improved transparency leads to stronger customer relationships and a better overall experience.

Where They Are Now

Since partnering with Sketch To Growth, Silva Screenprinting is on track to relaunch with a revitalized brand and market-shaping initiatives. The company has successfully entered the previously unserviceable on-demand printing market, and is well-positioned for substantial growth, supported by a formalized and scalable sales structure. Silva’s operational improvements and strategic sales initiatives have laid the foundation for their next phase of growth.

What's Next

With the introduction of a completed rebranding and expanded service positioning, Silva is planning for further expansion through strategic sales partnerships, facilities expansion, and a potential venture-backed acquisition strategy. By leveraging the expertise and resources provided by Sketch To Growth, Silva is prepared to navigate these opportunities and continue growing their business.